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You’ve built a startup too complex to explain in one line, but too good to be overlooked

➡️  The era of simple startups is over. Today’s companies are complex - spanning domains, revenue models, and markets.

 

🔴  The problem isn’t your traction; it’s storytelling. Complexity hides clarity. And when clarity drops, so does conviction…and valuation.

 

🟢  Over the last 11 years, Deck Rooster has helped 200+ founders craft narratives that investors instantly get and value fairly.


⭐️  Great founders should not be chasing investors. They should be chased.

We’ve worked with India’s best founders, funded by YC, Sequoia, Softbank, Blume & other top VCs

Ravish Naresh

Co-founder

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Digital OS for SMBs  |  💰 $187M funding to date  |  🤝 Backed by YC, GGV

“Don't waste 2% on a banker.

Folks at Deck Rooster rock!”

Rohit Choudhary

Founder

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Short video learning platform  |  💰 $42M funding to date |  🤝 Backed by Lightspeed, Elevation

"They completely levelled up our entire story. It was an absolute pleasure working with the team, and we’re excited to work with them again."

Sampad Swain

Co-founder

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D2C Platform for Indian MSMEs  |  💰 $12M funding to date |  🤝 Backed by Blume, Kalaari 

“Mohit and his team's collaboration is like an extended core team. And their execution and delivery are exceptional, to say the least.”

Sachin Jaiswal

Founder

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Vernacular Voice AI for Bharat  |  💰 $11M funding to date  |  🤝 Backed by Ratan Tata, EMVC

“While every startup is eventually creating a new category, a new niche, it is often hard to clearly and fully articulate the new category. 

Mohit and team helped us arrive at the “category creation” narrative for Niki - the DIFM (do-it-for-me) model of the Internet economy. We loved our interactions, the patient probing, listening and clarity that Mohit brought over time to our story and pitch deck.”

Kuntal Shah

Co- founder 

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World's #1 cricket app with 30M users  |  💰 $3M funding to date  |  🤝 Backed by Venture Catalysts

"It was awesome working with Vivek - one of the best collaborations we have had in our journey so far. Really high value conversations which helped bring out our story and vision in the best possible manner. He nailed the heart of it - which was proving market size for us.

The process led to a lot of clarity for us and I am sure our  pitch will be much more impactful going forward."

Vikram Chopra

Co-founder

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Auto e-commerce platform |  💰 $1B+ funding to date  |  🤝 Backed by Sequoia, Softbank

"Deck Rooster was an equal thought-partner in helping me articulate the story. Vivek asked me questions that pushed my thinking, which is always a delightful place to be. Strongly recommend."

Are you struggling with any of these problems when speaking to VCs?

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Great numbers but under-valued

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Can’t find right level to explain

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Misplaced in the wrong category

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